Chachi Prasad de Bishop of Seventh

Where did Bishop of Seventh start? What was the inspiration for the line?

Started in NYC, the name means an authority/presence on Seventh Ave., the fashion capital, where we acquired our roots.

The inspiration for the line came from showcasing juxtaposition of masculine and feminine with modern and vintage sensibilities.

Juxtaposition is our inspiration when designing and timelessness is what the Bishop of Seventh embodies.

What makes their construction and quality better than other jeans?

We have introduced trousers with construction details that you would find in jeans and jeans constructed as a trouser would be. We are appreciated for our fit. Everything in the garment serves a purpose, such as a placement of a stitch or our curtain waistband that you would find on high end men's trousers. That curtain waistband has a purpose, it is constructed of a patented material that only labels such as Ralph Lauren's Purple label use. We have used it in our denim so the waistband does not stretch out or roll over, through the course of the garment. They may mimic, but there is no one offering what we are currently creating. We work with the best mills and wash houses and factories. We initially had to teach the factories in LA how to sew our garment as it is constructed in a completely different manner as other garments, this took some time. We are in the production factory watching and sometimes teaching the sewers how exactly the garment should be stitched and sewn. We design everything from A-Z. We come up with our own embroideries, washes, designs and stitching techniques. Many of the premium lines don't do this and have outside companies designing their pockets or coming up with washes and bodies. This is a common phenomenon in the denim biz, but we hope to bring back the true design element and attention detail that has been missing in this industry. Us offering trousers differentiates us from the pack. The denim people don't understand trousers, and if they do start a trouser line, they usually have to bring in whole separate team. We can do it all, which we are pretty proud of. All that comes from working for some of the best design houses in NYC, including John Varvatos, Calvin Klein, Yigal Azruel, and Donna Karan to name a few.

Who do you design Bishop of Seventh for?

We design for the customers that truly appreciate tailoring and high fashion. They value quality and like to stand apart from the crowd.

What tops best compliment Bishop of Seventh?

The beauty of our line is to throw on a white tank from the Gap or that couture top from Gucci or Christian Dior and you pull off a look where the bottom always compliments the other half without overshadowing. It is truly an amazing sight. Trouser or denim, put on a pair of Puma's to go to your local coffee shop, or throw on a pair of Manolo's for a night on the town, it just works.

What denim care advise do you give your best clients?

It is how the customer likes to wear their denim over time. Many people prefer not to wash their denim to much and just give it that worn in look, others like to dry clean to keep it crisp and clean, without eliminating the color. It is up to the individual, as I believe the denim purchase is a very personalized purchase, probably second to the bathing suit.

The hottest trend in jean fashion today is...

The dark skinny is a hot trend, although raw denim and high waist may be the next hot trend among women. Customers are gravitating toward minimalism in the treatments and embroideries.

Where are you taking Bishop of Seventh in 2007?

We will phase into other categories for Fall 07, double face wool coats, and couture style tops at upper contemporary price points. We come from the collection world so it is only purposeful to slowly add our roots in other categories. For Spring 07 we have introduced skinny trousers with our signature stitching details not found anywhere else.